How Musician Maggie Rogers Landed a Viral Hit on YouTube July 08, 2016 In the past two weeks, Maggie Rogers’ " Alaska " has been one of the fastest-growing songs on the internet: in just 20 days, it amassed millions of streams across the web. But one month ago, she was completing her undergraduate courses at NYU, like so many other aspiring student-musicians. The story begins with a video posted to i am Other , Pharrell Williams’ YouTube channel. Two months ago, Pharrell hosted a masterclass at NYU’s Clive Davis Institute of Recorded Music, and student Maggie Rogers’ work-in-process track, “Alaska,” was featured in the final segment of a 30-minute clip. Maggie Rogers in a masterclass hosted by Pharrell While the masterclass itself received media attention, Pharrell’s segment with Maggie Rogers, 18 minutes into the video, went undiscovered. Noticing a special moment where Pharrell describes Maggie’s song as “nothing I've ever heard before,” Reddit us...
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